GORDON MacFarlane

Coach, Trainer, Speaker

I assist athletic coaches and business leaders with the challenge of unlocking and unleashing any person's limitless potential. I deliver my training in personal 1-on-1 and specialized organizational training platforms. I help coaches and leaders to recognize and develop untapped qualities and characteristics in their people.

I assist athletic coaches and leaders with the challenge of unlocking and unleashing any person's limitless potential. I deliver my training in both personal 1 on 1 and specialized organizational training platforms. I help them to recognize and develop untapped skills, abilities and characteristics in their athletes and employees. I have developed a powerful and easy-to-use, 7-step, Performance Engagement Model derived from a similar and very successful 5-step model I co-developed several years ago now.  I apply this new model with a 3-Point Emphasis methodology:

1. "AWARENESS" Communicate (Learn the communication keys to powerful connections that allow you to build trust and establish consistently tight synergy)

2. "EMPOWERMENT" Build Confidence (Know precisely where you need to focus to consistently instill confidence, which empowers anyone to a level of focused engagement?) 

3. "APPLICATION" Perform with Confidence (Understand how to tap into and empower a person's full potential and have the unshakable belief to perform with excellence as an individual and as a teammate)


I have invested myself for 40+ years gaining personal and vocational experience in multiple fields, like professional sales and business and leadership development, business ownership, human behavior, and emotional intelligence along with professional sports/athletics coaching. I have also studied and leveraged the collective best practices of business and athletics, combined with my own experiences to create a performance mindset platform to train from that has proven to be consistently VERY successful.

Here are the reasons you can depend on Coach Gord to help you create balance and hit your stride:

REPUTABLE - A respected leader in multiple streams of influence (Athletics, Business and Human Behavior). Multiple sports championship pedigree, multiple, million-dollar round table professional sales awards and business development recognition.

EXPERIENCED - My proudest accomplishment is the large number of long-term, athletic coaches and athletic organizations as well as countless, highly reputable, corporate clients who have put their trust in me year, after year, after year.


RESULTS - Building a reputation for getting results takes years. I don’t believe in cutting corners and I prefer to tell it like it is in the nicest way possible. The foundation of my reputation is my commitment to delivering the best results, to the best of my ability, at every opportunity I have. I have found that if I help people get what they want, you usually get what you want. If getting results makes you happy, then I'm happy too!

I have been very fortunate to have won 15 ice-hockey championships in my 40-year coaching career. I have also contributed to 10 championships in multiple sports during my 20-plus year career as a Performance Mindset Coach, (2 National Hockey Championships). I help coaches understand and connect to their athletes better. I can help you also, and look forward to doing just that, and get incredible results...!


RESOURCES - I offer a variety of excellent training tools and reports built on timeless principles that get the results needed for success.

FLEXIBLE - While there is a core curriculum I train from, in addition, I offer more than 35 subject matter lesson plans as supplemental training to meet and address your individual and organizational needs.

SATISFACTION GUARANTEE - I want you to be completely satisfied with my services. If you are not happy, I will make it right, no hassles, no problems.

I sincerely welcome the opportunity to help you discover and unlock your limitless potential so you can become the person and the coach you have always wanted to be...!


My focus will be to work 1 on 1 with corporate leaders, athletic coaches, and sports team executives at all levels of experience, to provide informative insights, personal support, and coaching to instill and increase personal confidence. If any coach or executive leader is willing to make the personal investment, this will most definitely provide the pathway to stronger connections and build solid, trust-based relationships that can only help to inspire and influence world-class confidence and performance.

I use powerful and highly accurate resource tools to help identify an individual's unique giftedness or what I call superpowers. These highly effective instruments allow me to help reveal an individual's "PVP" (personal value-proposition) and then how to use that information to be the best version of themselves.

I have coached elite-level, competitive hockey for over 40 years, Coached and mentored Leaders, and owned 8 businesses of my own. I have been married for over 35 years with 4 grown daughters who have blessed us with 10 grandchildren...so far!  I am high-energy, dynamic communicator, entrepreneur-minded, results-oriented achiever, and pragmatic problem solver. Performance Mindset Coaching is my passion and it's what I do to help athletic coaches and executives build world-class performance results.  If you want to learn my methodology to help people tap into and develop their limitless potential, I am ready to engage, empower and train you.

Here are the reasons you can depend on COACH GORD to help you GROW & PERFORM to your HIGHEST POTENTIAL:

  • REPUTABLE – COACH GORD has been around since 1991, and is a highly respected leader in coaching, business, and leadership development.
  • EXPERIENCED – His proudest accomplishment is the large number of long-term clients who put their trust in him year after year some for over a decade.
  • INTEGRITY  Building a reputation of integrity takes years, but it takes only a second to lose. Coach Gord doesn’t believe in cutting corners. The foundation of his reputation is his commitment to doing the right thing at all times, regardless of whether anyone is watching.
  • RESOURCES   He offers a wide variety of development and training programs built on timeless principles that get results.
  • CUSTOMIZABLE  All of the training curriculum can be customized to specifically address your individual and organizational needs.
  • 100% SATISFACTION GUARANTEE – Coach Gord wants you to be completely satisfied with the services provided. He will do whatever it takes to make you happy. No hassles, no problems.

Download your FREE GIFT NOW!


Written by Gordon MacFarlane 

  • How to communicate to connect with people (where does your focus need to be to have relational synergy, and engagement to empower performance success)
  • What's your DNA Super Power? (learn your super-power and your people's superpower; what is the "PVP" you both possess that leads to strong self-esteem)
  • Learn what it takes to create and maintain consistently strong performances (where should you be focusing to empower people to reach their limitless potential)? 
  • How to develop and communicate a strong personal culture. (duplicate that knowledge to build a powerful performance culture within your organization).
  • Whether you are a Corporate Leader or an Athletic Coach the skills I teach are transferable and universal in their application...

What People Are Saying:

Erin Hamelin

Merrimack College
Head Coach
Women's Ice Hockey

"Every conversation with Gordo has inspired me to have more meaningful interactions with those around me.

As the head coach of my hockey program and leader within the college, the mentorship and coaching has been invaluable to me.

Simply, Gordo gives me confidence that I can handle anything that comes my way, which allows me to be a more successful individual."

Steve Briere

NHL Seattle Kraken
Goaltending Coach

"I have known and worked with Gordo over the past 18 years, and he has been an excellent resource for me as a coach when I was looking to improve my overall communication and connection skills.

The step-by-step process he has provided me has allowed me to be able to influence and coach my athletes to their potential. Thanks to him, I have been able to rise through the coaching ranks from Juniors to NCAA Division I and eventually to the NHL."

Blaise MacDonald

Colby College
Head Coach, Hockey

"Gord has helped me tremendously over the years and transformed my approach to teaching and coaching. He inspired me to be more aware of different communication styles and connect with people I coach and work with daily.

If I run into a unique situation, he has given me terrific advice. I feel very supported by Gord, and his style in helping has been of great value."


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